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Digital Signage Application For Banking

In a bank where they have a tightly controlled interior environment ripe with security and technology, and a tireless line of people with nothing to do while waiting in line but to look around.

Banks have plenty of products and services that would probably be of benefit to their customers if only they knew about them. Investment opportunities and products can be presented to consumers on displays positioned in critical locations throughout each facility.

This is why banks are becoming one of the largest venues to embrace Digital Signage.

  • Advertise financial products : loans, banking and investing
  • Combine video and bulletins
  • Deliver important announcements as they happen
  • Database Integration - connect with bank rate databases to show live rates and quotes
  • Respond quickly with emergency announcements
  • Reach a Captive Audience - Run compelling content to reach your clients while they're standing in line

Solutions

  • Electronic Notice Board at banking hall
  • Digital posters
  • Foreign exchange rates board
  • LED Stock tickers with live financial data
  • Queuing system

There are various sectors that digital signage serves. Banking uses digital signage profoundly for various purposes. There are many types of information bank needs to display to its customer. Considering the huge amount of information both mandatory & promotional and informative, can be haywire if not communicated properly. Considering the messages bank has to be creative in its approach & digital signage is perfect fit in this scenario.

Another benefit of using digital signage in banking is it reduces perceived waiting time for customer. Any bank suffers from customer dissatisfaction due to long queues. To handle this situation digital signage can be integrated with Live TV application which keeps the waiting customer entertained.

Considering the amount of information bank needs to convey, cost becomes an important element. Mandatory circulars from RBI, interest rates, bank schemes always need an update.

Digital signage is an economical & smart option. The investment involved is one time & the maintenance cost in minimal. As a result bank can save a lot of unnecessary cost. Digital signage breaks the clutter of notice boards which most of the time go unnoticed.

Banking has become competitive, to create an impact on customer’s mind Digital signage act as a valuable branding tool. At ATM’s, bank lobbies digital signage can be displayed.